"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s first book, THE BRAND GAP, but drills deeper into the question of how brands can harness the power of differentiation. The author argues that in an extremely cluttered marketplace, traditional differentiation is no longer enough—today companies need “radical differentiation” to create lasting value for their shareholders and customers. In an entertaining 3-hour read you’ll learn: - why me-too brands are doomed to fail - how to "read" customer feedback on new products and messages - the 17 steps for designing “difference” into your brand - how to turn your brand’s “onliness” into a “trueline” to drive synergy - the secrets of naming products, services, and companies - the four deadly dangers faced by brand portfolios - how to “stretch” your brand without breaking it - how to succeed at all three stages of the competition cycle From the back cover: In an age of me-too products and instant communications, keeping up with the competition is no longer a winning strategy. Today you have to out-position, out-maneuver, and out-design the competition. The new rule? When everybody zigs, zag. In his first book, THE BRAND GAP, Neumeier showed companies how to bridge the distance between business strategy and design. In ZAG, he illustrates the number-one strategy of high-performance brands—radical differentiation. ZAG is an AIGA Design Press book, published under Peachpit's New Riders imprint in partnership with AIGA. For a quick peek inside ZAG, go to www.zagbook.com.
A science-backed method to maximize creative potential in anysphere of life With the prevalence of computer technology and outsourcing, newjobs and fulfilling lives will rely heavily on creativity andinnovation. Keith Sawyer draws from his expansive research of thecreative journey, exceptional creators, creative abilities, andworld-changing innovations to create an accessible, eight-stepprogram to increasing anyone's creative potential. Sawyer revealsthe surprising secrets of highly creative people (such as learningto ask better questions when faced with a problem), demonstrateshow to come up with better ideas, and explains how to carry thoseideas to fruition most effectively. This science-backed, step-by step method can maximize ourcreative potential in any sphere of life. Offers a proven method for developing new ideas and creativeproblem-solving no matter what your profession Includes an eight-step method, 30 practices, and more than 100techniques that can be launched at any point in a creativejourney Psychologist, jazz pianist, and author Keith Sawyer studiedwith world-famous creativity expert Mihaly Csikszentmihalyi Sawyer's book offers a wealth of easy to apply strategies andideas for anyone who wants to tap into their creative power.
ABOUT THE BOOK This is a fascinating love story, steeped in the spiritual commitment and abiding conviction of two partners who obeyed the Lord by stepping out in faith to answer His call. Their story begins in a small Pennsylvanian coal region town and a poor, working farm in Georgia and continues to their extraordinary meeting, journey into love and move to ministry in Europe and the United States. Though they felt they were unlikely prospects for the service to which they were called, this story of their live clearly illustrates that when God chooses the weak, He receives the glory. ENDORSEMENTS "This is the autobiography of a good and decent man. It ranges from Bill Kinzie's Huck Finn childhood in Pennsylvania and his finding faith and a vocation through a lifetime of Christian missionary activity beside a lovely and effervescent wife. It is a truly touching and heart-rending love story." Charles Monaghan, former editor of the Washington Post Book World. Readers will find herein a personal story of one man's dedication to the leading of his Savior. In his Call to Ministry Bill Kinzie takes us out of ourselves and into the Mission Field where he gave his life, with Evelyn his 'light' to whatever it was God needed of him next. As the experiences and challenges mount, it is only through prayer that this man of mission is able to fulfill his passion for Christ. No task is too humble, no sorrow too great. His help comes from God. Boundless energy leaps from these pages and causes one to reflect on what yet is God calling us to accomplish. Rev. Joanne Montgomery Link
A story collection spanning New York to Haiti and beyond from the National Book Award–finalist and author of Barking Man. Spanning twenty years, Bell’s third collection of stories showcases his phenomenal literary range and his unwavering focus on characters looking in from the outside. Punks, hustlers, and lost souls of all ages and backgrounds are drawn with an exquisite eye for detail and astonishing compassion. As in the title story, many of these pieces refer to popular songs like “Fall on Me” and “Summertime,” or are centered around music (“Leadbelly in Paris”), and the settings travel the globe from New York to Paris to Haiti to London. Bell, a finalist for the 1995 National Book Award and the 1996 PEN/Faulkner Award and winner of the 1996 Anisfield-Wolf Book Award for the best book of the year dealing with matters of race, once again affirms his status as one of our best writers, one “with an ear for the seemingly inaudible emotions of life” (Los Angeles Times).
Day breaks over the coastal waters of Cosecha Rica, a small central American Dictatorship where history is synonymous with revolution. The battle-bolstered by Middle East Terrorists and Anti-American sympathizers- has ended. But the strange calm, which surrounds this volatile nation like a tourniquet against ozzing bloodshed, is deceptive: crisis lies just beneath the waters... and a new battle is about to begin.
David Grossman's classic novels See Under: Love and The Book of Intimate Grammar, earned him international acclaim as an author of childhood. The Zig Zag Kid is written in a more optimistic vein, and recounts thirteen-year-old Nonny Feuerberg's picturesque journey into adulthood. As Nonny's Bar Mitzvah year trip turns into an amazing adventure, he not only finds himself befriending a notorious criminal, and a great actress, but confronts the great mystery of his own identity. With wit and humor, The Zig Zag Kid is a novel that explores the most fundamental questions of good and evil and speaks directly to both adults and teenagers.
Alfred W. Lawson (1869–1954) was a professional baseball player, inventor of the airliner, leader of a movement in the 1930s calling for the abolition of banks and interest, and founder of a utopian community, the so-called Des Moines University of Lawsonomy. This unusual institution, constantly embroiled in controversy in the 1940s and early 1950s, was dedicated not only to teaching Lawson’s novel religious and scientific ideas but also to initiating a reform of human nature.