Comprehensive, heavily illustrated volume introduces the concepts and techniques of digital image capture, including exposure, composition, histograms, depth of field, advanced lighting, lens filters, shutter speed, and autofocus. Learn the core concepts and techniques you need to know to take better photos, from choosing the best lens for your stylistic goals to selecting the right camera settings for different lighting conditions. With clear explanations and highly visual examples, Sean T. McHugh takes you from basic concepts like exposure and depth of field to more advanced topics, such as how camera lenses and sensors capture light to produce images. You'll learn not only which camera settings to use in different situations but also the reasons why. Learn how to: - Choose lenses that give greater control over perspective - Minimize image noise by understanding how digital sensors work - Get the exposure you want even in fog, mist, or haze - Improve hand-held shots by mastering shutter speed and autofocus - Use tripods, lens filters, and flash to enhance image capture Whether you want to understand digital photography at a deeper level or simply want to take better photos, Understanding Photography will help you get the most out of your camera.
This book has been written for photographers who want to switch their camera off automatic mode and take control of its image-making potential. With visual examples throughout, it explains how to use the camera's settings and functions to take better and more creative photographs. By introducing new techniques based on concepts already taught, it explains the key principles of camera craft and thereby helps the photographer determine the outcome of the image they take. Many topics are covered including: a guide to photographic equipment; exposure and how to control the shutter, aperture and ISO settings; flash control, metering patterns, focus modes and drive options; colour settings, including white balance, picture styles and colour spaces and digital photographs are explained in terms of histogram, resolution, image size and quality settings. Fully illustrated with 378 colour photographs.
A nice looking 67 page book. If you want to understand your camera meter and histograms, then you must first understand the simple concept of Middle Gray. Middle gray is THE centerpiece of photography in terms of exposure, for color and black and white photography, digital or film. Understand middle gray and you will find using your camera meter, histograms and photography in general a whole lot easier. This simple but thorough guide teaches you everything you need to know about your camera and histograms, so you can concentrate on getting great photographs. Written by John Strazza, master street photographer of over 35 years.
Helpful, easy-to-follow guide for new digital photographers over the age of 50 Digital photography is a fun and exciting hobby, but digital cameras can be overwhelming and daunting to a newcomer. If you're entering the digital photography world as an older adult—and wondering about which digital camera will meet your needs—this straightforward, helpful book is for you. Written in full colour with lots of screenshots and clear, easy-to-read type, this friendly guide assumes no previous experience in digital photography and walks you through the subject of digital photography from start to finish: selecting which type of digital camera is right for you, understanding the seemingly endless jargon, benefiting from valuable photograph tips, and much more. Provides guidance for purchasing your digital camera and deciphers the common jargon that is used in the field Walks you through all the features and functions of a digital camera Reveals top photography tips Explains how to retouch, enhance, and print your photos Demonstrates easy ways to share photos with friends and family Prepare properly, enjoy the freedom, and maybe even show the family a thing or two with this fun and practical guide!
Black and white photography can deliver images with levels of beauty and impact that are sometimes lost or diluted by the presence of colour. This practical book is written for readers with a passion for monochrome photography, who wish to use digital photography to match and exceed the level of control and finish that was possible with film. With visual examples throughout, it systematically teaches skills that underpin photographic creativity, from capture to digital development, before considering a range of outputs and finishes. Contents include: photographic equipment, camera settings, exposure parameters and file composition (bit depth, colour space resolution); editing software, notably the key features of Lightroom and Photoshop dedicated to black and white photography; using HDR techniques to maximise tonal information while recreating Ansel Adam's analogue Zone System approach using digital technologies; simulating traditional darkroom techniques by emulating the appearance and characteristics of popular films, toning techniques, adding edges, borders and dodging and burning; outputting monochrome photographs for publication online, social media, screen, projection and high quality archival prints suited to exhibitions. This book will help the reader understand the principles of digital black and white photography to create powerful images with the quality of traditional darkroom practices, and is aimed at all photographers - particularly artistic. Fully illustrated with 291 images - many are black & white with a few colour to demonstrate the loss of impact that colour can have.
Teens today are incredibly tech-savvy and usually own the latest cool gadgets--including digital cameras. Full of step-by-step illustrations covering basic digital camera techniques, Digital Photography for Teens will transform you from a point-and-shoot beginner to a digital photographer who produces really cool photos. This full-color book not only offers insight into understanding your digital camera and composing a high-quality photograph, but also tips for downloading your images to your computer, sharing them online, and creating a photo book. There are even tips for creating cool special effects or using your iPod to create photo slideshows with music.
Photopedia: The Ultimate Digital Photography Resource Whether you own a low-cost point-and-shoot camera or an expensive digital SLR, great photographs are within your reach–with the help of this book. Photopedia: The Ultimate Digital Photography Resource shows you everything you need to know to take great-looking digital photos, from basic camera operation to advanced Photoshop techniques. Photopedia’s easy-to-read text, accompanied by colorful photographic examples, leads you step-by-step from choosing the right digital camera to taking impressive pictures to printing your photos and sharing them via the Web. Photopedia includes detailed instructions for taking all kinds of different photos. Want to take an attractive portrait, or a stunning action shot? Or perhaps you just want to capture shots on your upcoming vacation, or shoot some product photos for eBay? Whatever type of photo you want to take, you’ll learn how in this book. Read the text, look at the pictures, and then start shooting! HERE’S SOME OF WHAT’S COVERED INSIDE: • Choosing the right digital camera • Learning your camera’s functions and controls • Selecting essential camera accessories • Using different lenses and filters • Mastering essential photographic techniques, such as composition, lighting, color, exposure, and focus • Choosing the best photo editing software • Using Photoshop to edit and enhance your photos • Shooting the perfect photo–from portraits to still life • All aspects of digital photography from equipment, composition, digital darkroom/editing, and output. • Shooting in black and white • Storing, managing, and printing your photos Michael Miller has written more than 75 nonfiction how-to books, including Que’s iPodpedia: The Ultimate iPod and iTunes Resource, Googlepedia: The Ultimate Google Resource, Absolute Beginner’s Guide to Computer Basics, Tricks of the eBay Masters, and Bad Pics Fixed Quick. Learn more at his website: www.molehillgroup.com. Category: Digital Photography User Level: Beginner to Advanced
Your personal photographs have a worth that can’t be measured in dollars and cents. They’re likely the one thing you would grab on the way out of a burning house – an irreplaceable record of the life you lead, of friends and family, and of the occasions with which you mark passing years. The funny thing is, most people aren’t entirely happy with their photographs. And that's where Photography For Dummies comes in. You don't need a fancy camera with multiple, removable lenses to get good pictures. The problem is, nearly every book on photography assumes that you're using one. But this book assumes that you're using a point-and-shoot camera for all your pictures. In fact, this may be the most complete guide available for taking pictures with a modern point-and-shoot camera. This revised edition of Photography For Dummies helps you choose film (much simpler than you’d think), load film into the camera (no big sweat), and understand how to hold the camera (yes, there are right and wrong ways). You'll also discover tips about dealing with your photofinisher – a far more important factor in getting good results than most people realize, especially in the digital age. What's more, you'll gain insight into Working with your camera, and how different settings make your camera do different things Understanding the importance of light in a photograph, and applying design strategies that make your subjects stand out Getting shots that both flatter people and capture their personalities Shooting landscapes, and the special considerations of travel photography Taking pictures filmlessly, and the pleasures and pitfalls of digital photography Troubleshooting your camera, and discovering what do try if it won't shoot Today’s point-and-shoot cameras are remarkably reliable devices. So why aren’t your pictures better? The main secret to better photographs is knowing what to shoot, when to shoot it, and how to shoot it. You need Photography For Dummies, because it lets you in on this secret.
Capture NX 2 from Nikon is a powerful image-editing application that lets photographers work with digital photographs with more speed and efficiency than other software programs. Its underlying technology gives photographers the ability to make selective corrections to an image with just one click. "Real World Capture NX 2," written by digital photography expert Ben Long, takes photographers behind the scenes to see how this innovative program works. Along the way, Ben offers valuable tips and techniques for getting the most out of the software and digital cameras. Novice and expert photographers alike will benefit from Capture NX 2. New users can make advanced image corrections without learning sophisticated masking techniques. Advanced users can perform the complex edits they are accustomed to making in other programs in fewer steps. Any image corrections made with Capture NX 2 are non-destructive, which means that the actual image data is unaltered and reversible until the photographer achieves the best results. Photographers who use Nikon cameras have access to special software features for working with raw, JPEG and TIFF images.
Created by an editor for Practical Photography magazine, Digital Camera School offers a unique photography course for both beginners and experts. Twenty-five subject-based projects feature bite-sized lessons that start simple and become more challenging, and teach all the basic skills needed to shoot fantastic images. The modules cover self-portraits, artistic light paintings, landscapes, night photography, nature, reflections, action shots, and more.
Digital users: are you puzzled by white balance settings? Unsure which ISO is appropriate? Baffled about how to transfer, file, and edit images? Finally, here’s a manual that clears up the confusion! This updated reprint of Digital Photography Q&A has a unique question-and-answer format that provides quickly accessible, cut-to-the chase advice on topics ranging from image capture to computer processing to printing. Photographers who have this guide by their side will be in the know, feeling confident, and ready to take great pictures with their digital cameras.
A comprehensive instructional guide created especially for youngsters tells them exactly what they need to know to capture those special events digitally and get creative to create photo magnets, digital scrapbooks, puzzles, and more. Reprint.
"Understanding Your Users is an easy to read, easy to implement, how-to guide on usability in the real world. It focuses on the "user requirements gathering" stage of product development and it provides a variety of techniques, many of which may be new to usability professionals. For each technique, readers will learn how to prepare for and conduct the activity, as well as analyze and present the data - all in a practical and hands-on way. The techniques can be used together to form a complete picture of the users' requirements or they can be used separately to address specific product questions. These methods have helped product teams understand the value of user requirements gathering by providing insight into how users work and what they need to be successful at their tasks."--BOOK JACKET.
This book provides you with the material you need to make a wise purchasing decision and then to make use of digital photography technology. It quickly describes desirable features in equipment, what to expect at a given price level, and what ihiddeni costs are to be expected for accessories and related software. It also explains how to correct problems common to digital images. Finally, it provides the essential information for making images Web-ready.
Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels. Bryan and Jeffrey Eisenberg don't simply explain this shift in paradigm; Waiting for Your Cat to Bark? introduces Persuasion Architecture™ as the synthetic model that provides business with a proven context for rethinking customers and retooling marketers in a rewired market. Readers will learn: Why many marketers are unprepared for today's increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, and customer relations How Persuasion Architecture™ allows businesses to create powerful, multi-channel persuasive systems that anticipate customer needs How Persuasion Architecture™ allows businesses to measure and optimize the return on investment for every discreet piece of that persuasive system "There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing." ?Seth Godin, Author, All Marketers Are Liars "Are your clients coming to you armed with more product information than you or your sales team know? You need to read Waiting for Your Cat to Bark? to learn how people are buying in the post-Internet age so you can learn how to sell to them." ?Tom Hopkins, Master Sales Trainer and Author, How to Master the Art of Selling "These guys really 'get it.' In a world of know-it-all marketing hypesters, these guys realize that it takes work to persuade people who aren't listening. They've connected a lot of the pieces that we all already know-plus a lot that we don't. It's a rare approach that recognizes that the customer is in charge and must be encouraged and engaged on his/her own terms, not the sellers. Waiting for Your Cat to Bark? takes apart the persuasion process, breaks down the steps and gives practical ways to tailor your approaches to your varying real customers in the real world. This book is at a high level that marketers better hope their competitors will be too lazy to implement." ?George Silverman, Author, The Secrets of Word of Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth "We often hear that the current marketing model is broken-meaning the changes in customers, media, distribution, and even the flatness of the world make current practices no longer relevant. Yet few have offered a solution. This book recognizes the new reality in which we operate and provides a path for moving forward. The authors do an outstanding job of using metaphors to help make Persuasion Architecture clear and real-life examples to make it come alive. Finally, someone has offered direction for how to market in this new era where the customer is in control." ?David J. Reibstein, William Stewart Woodside Professor, Wharton Business School of the University of Pennsylvania and former Executive Director, Marketing Science Institute "If you want to learn persistence, get a cat. If you want to learn marketing, get this book. It's purrfect." ?Jeffrey Gitomer, Author, The Little Red Book of Selling
A full-color guide to the art of digital portrait photography Portrait photography entails taking posed photographs of individuals or set scenery and is the most common photo style among the most novice photography hobbyist to the most advanced photographer. With this easy-to-understand guide, bestselling author and professional photographer Doug Sahlin walks you through the best techniques for getting professional-quality digital portraits. Packed with hundreds of full-color photos and screen shots, this book discusses best practices for taking formal portraits, wedding photos, event photos, casual photos, and more. You'll examine the difference between using the built-in flash and natural lighting and take a look at the benefits of upgrading to a photo lighting kit and pro backdrop. Portrait photography is the most popular style of photography Features helpful information for everyone from beginner hobbyists to advanced photographers Shares insider tips for selecting equipment and choosing from the various tools for portrait photography Walks you through working with a wide range of subjects, including children, pets, and wildlife Discusses lighting and editing images Takes a look at ways to create a portrait that is suitable for framing Make sure your subjects are ready for their close ups with this fun and friendly guide to digital portrait photography.
Do more with your digital camera than you ever thought possible with help from this easy-to-use guide. You'll understand digital photography basics, learn to share results through e-mail or the Internet, store images electronically, apply advanced photography techniques, perform image editing, and much more. This book dissects digital photography in bite-sized, understandable sections that will help anyone--from beginner to professional--have a better digital camera experience.
400 pages to take you from beginner to expert photographer"The must have book for EVERY photographer" - Diana Elizabeth Whether you're a complete beginner, a casual snapper or a seasoned photographer, there is a lot to be learned from this extensive photography guide. Take the guesswork out of your photography and understand not just what to do with your camera, but how and why this affects the photos you take. Make More Impact You'll learn how to compose a shot for visual impact, focus it to attract the viewer's eye, expose it so every detail is captured and so much more. Get More Book At 400 superbly designed & illustrated pages, this book represents better value than anything else. Any Camera Photography never stands still so it doesn't matter what camera you have, whether you own an SLR, film camera or a compact digital camera, Chris will teach you how to take the best photos possible. Easy to Read Chris Gatcum's writing is clear and instructive, covering a vast range of essential photography aspects in great detail so that you can truly understand how to take a great photo that stands out. The Voice (& Photos) of Pros As well as Gatcum's expertise on the subject, Complete Photography is packed with tips and masterclasses from other inspirational professionals. Stunning Photography and Bespoke Diagrams Each point is illustrated with carefully selected, beautiful photography examples along with clear diagrams to inspire and instruct. Table of professionals case studies in this bookSectionMasterclassProfessional Master-PhotographerExposureLandscape David Taylor PortraitsBen Anker SportsIan MacNicol InteriorsAdrian WilsonLight & ColourFoodStuart Ovenden Still LifeDaniel Brooke FashionDixie DixonLensesStreet PhotographyBrian Lloyd Duckett WildlifeRichard Garvey-Williams MacroAndy Small ArchitechtureJanie Airey AbstractRyan BushPost-processingRetouchingMiss AnielaIn The BagDocumentaryMichelle Frankfurter The cover design features a mirrorless digital camera with interchangeable lenses, a reto-style film camera and an iPhone 7 because this book applies to every different way you can take a photo.