The Social Organism

A Radical Understanding of Social Media to Transform Your Business and Life

The Social Organism

"A must-read for business leaders and anyone who wants to understand all the implications of a social world."---Bob Iger, Chairman and Chief Executive Officer of The Walt Disney Company From tech visionaries Oliver Luckett and Michael J. Casey, a groundbreaking, must-read theory of social media--how it works, how it's changing human life, and how we can master it for good and for profit. In barely a decade, social media has positioned itself at the center of twenty-first century life. The combined power of platforms like Facebook, Twitter, Instagram, Snapchat, and Vine have helped topple dictators and turned anonymous teenagers into celebrities overnight. In the social media age, ideas spread and morph through shared hashtags, photos, and videos, and the most compelling and emotive ones can transform public opinion in mere days and weeks, even attitudes and priorities that had persisted for decades. How did this happen? The scope and pace of these changes have left traditional businesses--and their old-guard marketing gatekeepers--bewildered. We simply do not comprehend social media's form, function, and possibilities. It's time we did. In The Social Organism, Luckett and Casey offer a revolutionary theory: social networks--to an astonishing degree--mimic the rules and functions of biological life. In sharing and replicating packets of information known as memes, the world's social media users are facilitating an evolutionary process just like the transfer of genetic information in living things. Memes are the basic building blocks of our culture, our social DNA. To master social media--and to make online content that impacts the world--you must start with the Social Organism. With the scope and ambition of The Second Machine Age and James Gleick's The Information, The Social Organism is an indispensable guide for business leaders, marketing professionals, and anyone serious about understanding our digital world--a guide not just to social media, but to human life today and where it is headed next.

The Triorganic Social Organism

An Exposition of the Embryonal Points of the Social Question in the Life-necessities of the Present and Future

The Triorganic Social Organism


The Social Organism

A Short History of the Idea that a Human Society May be Regarded as a Gigantic Living Creature

The Social Organism


The Nature of the Self

Recognition in the Form of Right and Morality

The Nature of the Self

The human self is a free self that gets shape in a society in which it is both equal to the others and unique. Therefore, the modern debate on society is dominated by the determination of the relation between right and morality. This work argues that this relation has to be developed as a systematic elaboration of the mind-body-relation

Towards Social Renewal

Basic Issues of the Social Question

Towards Social Renewal

Although this book was first published in 1919, it remains highly relevant to social problems encountered today. Uniquely, Steiner's social thinking is not based on intellectual theory, but on a profound perception of the archetypal spiritual nature of social life. As he suggests in this classic work, society has three distinct realms - the economic, the political (individual human rights), and the cultural (spiritual). While social life as a whole is a unity, the autonomy of these three sectors should be respected if our increasing social problems are to be resolved. Steiner relates the ideals of 'liberty, equality and fraternity' to modern society. Economics calls for fraternity (brotherhood), political rights require equality, while culture should be characterised by liberty (freedom). The slogans of the French Revolution, he suggests, can only become truly manifest if our social thinking is transformed to correspond to the spiritual reality.

The Tension Between East and West

The Tension Between East and West

10 lectures, Vienna, June 1-11, 1922 (CW 83) This challenging set of lectures attempts to lift the veil from modern social and spiritual problems as experienced in the contrasts between East and West. By ascribing to human thinking only a shadowy, subjective validity, modern science tries to invalidate the very faculty that gives us our human dignity. At the same time, however, this "unreality" of thought images makes possible an inner freedom that scientific doctrine tends to deny in principle. The need arises from these contradictions to extend the limits of ordinary scientific thinking to new investigative faculties. In part one, "Anthroposophy and the Sciences," Rudolf Steiner esplains that this can be achieved in a healthy way through two kinds of meditative excercises, very different in character from yoga and asceticism and other older paths to higher knowledge. These disciplines lead to the discovery of a paradoxical truth: "If you would know yourself, look into the world. If you would know the world, look into your self." The spiritual-scientific philosophy thus presented provides a framework within which the second half of the book ("Anthroposophy and Sociology") considers how a healthy social life can be understood and shaped. Today the old social instincts of humanity have grown uncertain, and the rational intellect is proving unsuited to comprehend and foster a humane social life. While admitting that we are only beginning to discover the right relationship between individual and community, Steiner describes how a conscious spiritual life is able to give the same social certainties as did the earlier "instictive" life. He then explains how we might find a way from our highly developed sense of personal self into the worldwide social organism. This volume is a translation of Westliche und östliche Weltgegensätzlichkeit - Wege zu ihre Verständigung durch Anthroposophie.

Handbook of Social Theory

Handbook of Social Theory

This book is an indispensable resource for anyone interested in the roots, current debates and future development of social theory. It draws together a team of outstanding international scholars and presents an authoritative and panoramic critical survey of the field. The volume is divided into three parts. The first part examines the classical tradition. Included here are critical discussions of Comte, Spencer, Marx, Durkheim, Weber, Simmel, Mead, Freud, Mannheim and classical feminist thought. This part conveys the classical tradition as a living resource in social theory, it demonstrates not only the critical significance of classical writings, but their continuing relevance. The second part moves on to examine the terrain of contemporary social theory. The contributions discuss the significance and strengths and weaknesses of structural functionalism, recent Marxian theory, critical theory, symbolic interactionism, phenomenology, ethnomethodology, exchange theory, rational choice, contemporary feminism, multiculturalism, postmodernism, the thought of Foucault and Habermas, and figurational sociology. The reader gains a comprehensive and informed picture of the key issues and central figures of the day. The final part ranges over the key debates in current social theory. Questions relating to positivism, metatheorizing, cultural studies, consumption, sexualities, the body, globalism, nationalism, socialism, knowledge societies, ethics and morality, as well as post-social relations are fully discussed. The dilemmas and promise of contemporary social theory are revealed with pinpoint accuracy.