DIV Richie McCaw, Rugby World Cup winning captain and the New Zealand All Black's most capped player of all time, is unquestionably the greatest player of his generation. He is arguably the most talented player of all time. In his bestselling autobiography, McCaw talks with brutal honesty about the roots of his family life that defined his character and how it gave him the strength to emerge from the lowest moment in his career to lift the Webb Ellis Cup, and become the most successful captain world rugby has ever seen. As he prepares to become the first captain to successfully defend the World Cup, McCaw has set the standard of what a professional rugby player should be. Hugely popular and respected, his sheer presence means that he is a natural leader both on and off the pitch and his story is not just a brutal account of life on the front line, but an exhilarating portrait of modern rugby. /div
Richie McCaw, Rugby World Cup winning captain and the New Zealand All Black's most capped player of all time, is unquestionably the greatest player of his generation. He is arguably the most talented player of all time. In his bestselling autobiography, McCaw talks with brutal honesty about the roots of his family life that defined his character and how it gave him the strength to emerge from the lowest moment in his career to lift the Webb Ellis Cup, and become the most successful captain world rugby has ever seen. As he prepares to become the first captain to successfully defend the World Cup, McCaw has set the standard of what a professional rugby player should be. Hugely popular and respected, his sheer presence means that he is a natural leader both on and off the pitch and his story is not just a brutal account of life on the front line, but an exhilarating portrait of modern rugby.
In Game Changer Fergus Connolly shows how to improve performance with evidence-based analysis and athlete-focused training. Through his unprecedented experience with teams in professional football, basketball, rugby, soccer, Aussie Rules, and Gaelic football, as well as with elite military units, Connolly has discovered how to break down the common elements in all sports to their basic components so that each moment of any game can be better analysed, whether you're a player or coach. The lessons of game day can then be used to create valuable leaning experience in training.
Champions do extra. They sweep the sheds. They follow the spearhead. They keep a blue head. They are good ancestors. In Legacy, best-selling author James Kerr goes deep into the heart of the world's most successful sporting team, the legendary All Blacks of New Zealand, to reveal 15 powerful and practical lessons for leadership and business. Legacy is a unique, inspiring handbook for leaders in all fields, and asks: What are the secrets of success - sustained success? How do you achieve world-class standards, day after day, week after week, year after year? How do you handle pressure? How do you train to win at the highest level? What do you leave behind you after you're gone? What will be your legacy?
Vault brings the insider approach to the telecom and wireless industry. Providing business profiles, hiring and workplace culture information on more that 25 top employers, including AT & T, Cingular, Nextel, Verizon and more.
Vault brings the insider approach to the telecom and wireless industry. Providing business profiles, hiring and workplace culture information on more that 25 top employers, including AT&T, Cingular, Nextel, Verizon and more.
The first in a new series, this presents a synthesis of current thinking and research on the role of the mass media in the rise of the environment as a social and political issue. It demonstrates the strengths of communications research in the analysis of social issues.
Presents an introduction to the mystery genre, discussing why children and young adults might or might not enjoy mysteries, looking at series mysteries, offering suggestions for educators on how to integrate mysteries into other areas of the curriculum, and including outlines for mystery-related programs, as well as lists of mystery books.
A companion to the successful "Guerilla Film Maker's Handbook", this book deals with every aspect of professional music making in today's popular music industry on both sides of the Atlantic. In creating music and developing a career, almost everyone starts out "independently", that is without the support of a large company. However, independent music making can be defined in a broad sense as a particular attitude towards creating and distribution of music held by professional people. The attitude involves a commitment to retaining control over your work as far as it is practically comaptible with getting it to the larget possible relevant audience. This does not necessarily mean that the independent musician does everything him or herself. One of the most important dimensions of the book will be the checklists of questions musicians need to ask themselves in order to decide whether they need outside help from a manager, lawyer, accountant, record company, music publisher, agent, press officer, plugger etc. The book is divided into six sections, each of which includes brief interviews with key experts. The first two deal with the main areas of musical activity - live performance and recording. Section three explains other aspects of musical activity while section four gets down to the nitty-gritty of the business aspects of making music. Section five summarizes the whole area through some well-chosen real life examples of independent musical activity. Finally, a toolkit section will provide examples of key documents (recording contracts, PRS membership agreements, etc) and other relevant data.
The International Who's Who in Popular Music 2008 provides biographical details on some of the most talented and influential artists and individuals from the world of popular music. Now in its tenth edition, it includes over 7,000 biographies charting the careers and achievements of pop, rock, folk, jazz, dance, world and country artists throughout the world. Key features: each entry includes full biographical information: principal career details, recordings and compositions, honours and contact information spans the full range of the popular music industry, from rock to jazz and dance to country provides information on established names as well as up-and-coming artists a directory section provides details of music festivals, awards, organizations within the industry, and digital music sources for ease of reference, the book includes an index of music group members. In one accessible volume the International Who's Who in Popular Music 2008 provides the most comprehensive collection of information on the most famous and influential people in the popular music industry.
Crisis Communications presents case studies of organizational and individual problems that have the potential to become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communication
The must-read summary of O. Casey Corr's book: "Money from Thin Air: The Story of Craig McCaw, the Visionary, who Invented the Cell Phone Industry, and His Next Billion-Dollar Idea". This complete summary of the ideas from O. Casey Corr's book "Money from Thin Air" tells the lively story of an entrepreneur who changed the face of the cellular industry: Craig McCaw. He was one of the first who believed that the public would embrace mobile phones. The story begins in 1973, when the young McCaw bought a small cable television company in rural Washington. This summary explains how this communications tycoon expanded his empire and created one of the largest cable operations in the United States. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Money from Thin Air" and discover this fascinating insight into the mobile phone industry.
Every company needs to figure out the best way to beat the competition. What do you do if the other guy is already dominating the market? Should you challenge them head on or lie low for a while? Should you offer customers high-end features or a low-end price? Or both? During their years at Microsoft, John Zagula and Richard Tong answered such questions so effectively that they helped Microsoft Office and Windows grow from a 10 percent to 90 percent market share. As venture capitalists, Zagula and Tong have continued to test and perfect their system with hundreds of companies of all sizes and at all stages. Now they’re sharing their best ideas and methods in an easy-to-apply book that will be enormously helpful to marketers in every industry and leaders in every size company. The Marketing Playbook explains the five basic strategies for a competitive market—The Drag Race Play, The Best of Both Play, The High-Low Play, The Platform Play, and The Stealth Play. It illustrates how each one works, how to pick the best one for a given situation, and then how to implement it effectively in the real world. Just like a great sports coach with a well-designed playbook, managers who read this book will have the tools, tips, and tricks they need to leapfrog market research, craft a smart strategy, motivate their team, and start scoring major points with customers and against the opposition.
The crime fiction world of the late 1970s, with its increasingly diverse landscape, is a natural beginning for this collection of critical studies focusing on the intersections of class, culture and crime—each nuanced with shades of gender, ethnicity, race and politics. The ten new essays herein raise broad and complicated questions about the role of class and culture in transatlantic crime fiction beyond the Golden Age: How is “class” understood in detective fiction, other than as a socioeconomic marker? Can we distinguish between major British and American class concerns as they relate to crime? How politically informed is popular detective fiction in responding to economic crises in Scotland, Ireland, England and the United States? When issues of race and gender intersect with concerns of class and culture, does the crime writer privilege one or another factor? Do values and preoccupations of a primarily middle-class readership get reflected in popular detective fiction?