The New Business Road Test

What Entrepreneurs and Executives Should Do Before Writing a Business Plan

The New Business Road Test

Give your business the chance to be one of those that make it.";Mullins has hit the nail on the head. The New Business Road Test for the first time successfully defines the starting point for a business. He delivers a clear and concise road map for anyone wondering whether they have a good business idea and what to do about it. I wish it had been given to every entrepreneur who appeared before me on Dragon's Den.";Doug Richard, Dragon on Dragon's Den ";Mullins' New Business Road Test provides the entrepreneurial equivalent to the proverbial 'sleeping policeman' on the Sunday drive: the necessary jolt of reality for those hanging on to the belief that value is created on a computer spreadsheet or a fancy PowerPoint presentation. The business plan is the road map between idea and sustainable business, and John offers the most valuable journey planner available.";Benoit Leleux, Professor of Entrepreneurship & Finance, IMD, Lausanne, Switzerland ";We work with hundreds of CEOs reviewing their investor pitches. The truth is that all businesses, even those already funded, can improve their business models and their road show presentation to investors or strategic partners. Good entrepreneurs understand that their emerging business remains 'work in progress'. Even on the road, they work the map. We recommend that all new entrepreneurs look at John's excellent new business road maps before hitting the ground.";William Stevens, E-Unlimited Got an idea for a new business? Take it for a road test to make sure it works before you invest valuable time and money in it. Most new businesses fail. Why? Because no matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a 'lousy business' -- a fundamentally flawed opportunity -- you're on the fast-track to failure. The new edition of this best-selling book will help you to road test your idea, making sure that the business you build is based on a winning concept. It will enable you to invest your time and money wisely and pitch to investors and customers with confidence. No budding entrepreneur should leave the day job or face an investor without having read this book.

The New Business Road Test

What entrepreneurs and investors should do before launching a lean start-up

The New Business Road Test

ROAD TEST YOUR IDEA BEFORE YOU LAUNCH YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you’re pursuing a fundamentally flawed opportunity then you’re heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. Now in its fifth edition, The New Business Road Test is the essential handbook for anyone wanting to launch a start-up. The new and fully updated case studies – Ella's Kitchen, Whole Foods, eBay and more – and ‘seven domains’ framework will help you avoid impending disaster and enhance your chances of achieving your entrepreneurial dreams. This book will help you answer the live-or-die questions: · Are the market and industry attractive? · Does the opportunity offer both customer benefits as well as competitive and economic sustainability? · Can you deliver the results you seek? The accompanying app (available on iTunes and Android) makes it easy to assemble all the evidence you need for your road test, wherever you are. www.newbusinessroadtest.com

The New Business Road Test

What Entrepreneurs and Executives Should Do Before Writing a Business Plan

The New Business Road Test

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * *A new version of the 7 domains model. *Updated case studies that reflect the changes that have happened in the last four years. *Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. *A new author run companion website for readers to access extra information. The third edition of The New Business Road Test will show you how to honestly assess your idea so that you can ensure your business is built on a winning concept. Building on lessons learned by real entrepreneurs and international companies including Nike, Tesco and Starbucks, and using his unique seven domains model of attractive opportunities, John Mullins will show you how to avoid the obvious mistakes that everyone else makes and make sure that your business stands a fighting chance of success.

Multipack Definitive Business Plan with New Business Road Test

Multipack Definitive Business Plan with New Business Road Test

To give your new business a fighting chance, before you invest your talent, your capital, and your time in writing a business plan, you must make sure you've checked out the fundamentals.The New Business Road Test (027366569) is the critical guide to understanding the fundamentals of business start-up, in the early stages, where they are most important. Know that you and your ideas have got what it takes before you write your killer plan.THE ultimate guide to business planning and international best selling, Definitive Business Plan (0273659219) is therefore the ideal follow up to help you put pen to paper and build a plan capable of driving and directing a robust business. A good business plan is the difference between success and not even getting the chance to try. The second edition of The Definitive Business Plan is the fast track to intelligent business planning.

Das Handbuch für Startups

Das Handbuch für Startups

Ein Startup ist nicht die Miniaturausgabe eines etablierten Unternehmens, sondern eine temporäre, flexible Organisation auf der Suche nach einem nachhaltigen Geschäftsmodell: Das ist die zentrale Erkenntnis, die dem "Handbuch für Startups" zugrundeliegt. Es verbindet den Lean-Ansatz, Prinzipien des Customer Development sowie Konzepte wie Design Thinking und (Rapid) Prototyping zu einem umfassenden Vorgehensmodell, mit dem sich aus Ideen und Innovationen tragfähige Geschäftsmodelle entwickeln lassen. Lean Startup & Customer Development: Der Lean-Ansatz für Startups basiert, im Unterschied zum klassischen Vorgehen, nicht auf einem starren Businessplan, der drei Jahre lang unverändert umzusetzen ist, sondern auf einem beweglichen Modell, das immer wieder angepasst wird. Sämtliche Bestandteile der Planung – von den Produkteigenschaften über die Zielgruppen bis hin zum Vertriebsmodell – werden als Hypothesen gesehen, die zu validieren bzw. zu falsifizieren sind. Erst nachdem sie im Austausch mit den potenziellen Kunden bestätigt wurden und nachhaltige Verkäufe möglich sind, verlässt das Startup seine Suchphase und widmet sich der Umsetzung und Skalierung seines Geschäftsmodells. Der große Vorteil: Fehlannahmen werden erheblich früher erkannt – nämlich zu einem Zeitpunkt, an dem man noch die Gelegenheit hat, Änderungen vorzunehmen. Damit erhöhen sich die Erfolgsaussichten beträchtlich. Für den Praxiseinsatz: Sämtliche Schritte werden in diesem Buch detailliert beschrieben und können anhand der zahlreichen Checklisten nachvollzogen werden. Damit ist das Handbuch ein wertvoller Begleiter und ein umfassendes Nachschlagewerk für Gründerinnen & Gründer. Von deutschen Experten begleitet: Die deutsche Ausgabe des international erfolgreichen Handbuchs entstand mit fachlicher Unterstützung von Prof. Dr. Nils Högsdal und Entrepreneur Daniel Bartel, die auch ein deutsches Vorwort sowie sieben Fallstudien aus dem deutschsprachigen Raum beisteuern.

The Biologist's Imagination

Innovation in the Biosciences

The Biologist's Imagination

Scholars and policymakers alike agree that innovation in the biosciences is key to future growth. The field continues to shift and expand, and it is certainly changing the way people live their lives in a variety of ways. With a large share of federal research dollars devoted to the biosciences, the field is just beginning to live up to its billing as a source of innovation, economic productivity and growth. Vast untapped potential to imagine and innovate exists in the biosciences given new tools now widely available. In The Biologist's Imagination, William Hoffman and Leo Furcht examine the history of innovation in the biosciences, tracing technological innovation from the late eighteenth century to the present and placing special emphasis on how and where technology evolves. Place is often key to innovation, from the early industrial age to the rise of the biotechnology industry in the second half of the twentieth century. The book uses the distinct history of bioinnovation to discuss current trends as they relate to medicine, agriculture, energy, industry, ecosystems, and climate. Fast-moving research fields like genomics, synthetic biology, stem cell research, neuroscience, bioautomation and bioprinting are accelerating these trends. Hoffman and Furcht argue that our system of bioscience innovation is itself in need of innovation. It needs to adapt to the massive changes brought about by converging technologies and the globalization of higher education, workforce skills, and entrepreneurship. The Biologist's Imagination is both a review of past models for bioscience innovation and a forward-looking, original argument for what future models should take into account.

The Business Model Book

Design, Build and Adapt Business Ideas that Thrive

The Business Model Book

Business models are the beating heart of your firm's value proposition. Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation. Every company has a business model. When the business model works, the company creates value. The Business Model Book combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Your company changes over time, and so should your business model.

The Customer-Funded Business

Start, Finance, or Grow Your Company with Your Customers' Cash

The Customer-Funded Business

Who needs investors? More than two generations ago, the venture capital community– VCs, business angels, incubators and others –convinced the entrepreneurial world that writing business plans andraising venture capital constituted the twin centerpieces ofentrepreneurial endeavor. They did so for good reasons: thesometimes astonishing returns they've delivered to their investorsand the astonishingly large companies that their ecosystem hascreated. But the vast majority of fast-growing companies never takeany venture capital. So where does the money come from to startand grow their companies? From a much more agreeable and hospitablesource, their customers. That's exactly what Michael Dell, BillGates and Banana Republic's Mel and Patricia Ziegler did to gettheir companies up and running and turn them into iconicbrands. In The Customer Funded Business, best-selling author JohnMullins uncovers five novel approaches that scrappy and innovative21st century entrepreneurs working in companies large and smallhave ingeniously adapted from their predecessors like Dell, Gates,and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiringcompanies from around the world, Mullins brings to life the fivemodels and identifies the questions that angel or other investorswill – and should! – ask of entrepreneurs or corporateinnovators seeking to apply them. Drawing on in-depth interviewswith entrepreneurs and investors who have actually put these modelsto use, Mullins goes on to address the key implementation issuesthat characterize each of the models: when to apply them, how bestto apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-upcapital you need, an early-stage entrepreneur trying to get yourcash-starved venture into take-off mode, an intrapreneur seekingfunding within an established company, or an angel investor ormentor who supports high-potential ventures, this book offers themost sure-footed path to starting, financing, or growingyour venture. John Mullins is the author of The New Business Road Testand, with Randy Komisar, the widely acclaimed Getting to PlanB.

Consumer Credit and the American Economy

Consumer Credit and the American Economy

Consumer Credit and the American Economy examines the economics, behavioral science, sociology, history, institutions, law, and regulation of consumer credit in the United States. After discussing the origins and various kinds of consumer credit available in today's marketplace, this book reviews at some length the long run growth of consumer credit to explore the widely held belief that somehow consumer credit has risen "too fast for too long." It then turns to demand and supply with chapters discussing neoclassical theories of demand, new behavioral economics, and evidence on production costs and why consumer credit might seem expensive compared to some other kinds of credit like government finance. This discussion includes review of the economics of risk management and funding sources, as well discussion of the economic theory of why some people might be limited in their credit search, the phenomenon of credit rationing. This examination includes review of issues of risk management through mathematical methods of borrower screening known as credit scoring and financial market sources of funding for offerings of consumer credit. The book then discusses technological change in credit granting. It examines how modern automated information systems called credit reporting agencies, or more popularly "credit bureaus," reduce the costs of information acquisition and permit greater credit availability at less cost. This discussion is followed by examination of the logical offspring of technology, the ubiquitous credit card that permits consumers access to both payments and credit services worldwide virtually instantly. After a chapter on institutions that have arisen to supply credit to individuals for whom mainstream credit is often unavailable, including "payday loans" and other small dollar sources of loans, discussion turns to legal structure and the regulation of consumer credit. There are separate chapters on the theories behind the two main thrusts of federal regulation to this point, fairness for all and financial disclosure. Following these chapters, there is another on state regulation that has long focused on marketplace access and pricing. Before a final concluding chapter, another chapter focuses on two noncredit marketplace products that are closely related to credit. The first of them, debt protection including credit insurance and other forms of credit protection, is economically a complement. The second product, consumer leasing, is a substitute for credit use in many situations, especially involving acquisition of automobiles. This chapter is followed by a full review of consumer bankruptcy, what happens in the worst of cases when consumers find themselves unable to repay their loans. Because of the importance of consumer credit in consumers' financial affairs, the intended audience includes anyone interested in these issues, not only specialists who spend much of their time focused on them. For this reason, the authors have carefully avoided academic jargon and the mathematics that is the modern language of economics. It also examines the psychological, sociological, historical, and especially legal traditions that go into fully understanding what has led to the demand for consumer credit and to what the markets and institutions that provide these products have become today.