Drawing from a variety of experts in an industry that has seen major technological advances since the second edition, The Movie Business Book, Third Edition, offers the most comprehensive, authoritative overview of this fascinating, global business. A must-read for industry newcomers, film students and movie buffs, this new edition features key movers and shakers, such as Tom Rothman, chairman of Fox Filmed Entertainment; Michael Grillo, head of Feature Film Production at DreamWorks SKG; Sydney Pollack; Mel Brooks; and many others. A definitive sourcebook, it covers nuts-and-bolts details about financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. All of this -- and more -- is detailed in this new edition of the classic Movie Business Book.
Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers, this new edition features key movers and shakers, such as filmmaker-actor Jay Duplass, (The Puffy Chair, Cyrus), Marvel Studios President Kevin Feige, Walt Disney Studios Chairman Alan Horn, director Doug Liman (Edge of Tomorrow, Mr. and Mrs. Smith, Bourne Identity), National Amusements President Shari E. Redstone, Warner Bros. Pictures Worldwide Marketing Executive Vice President Blair Rich, and many others. A definitive sourcebook, it covers the nuts-and-bolts details about financing, revenue streams, marketing, globalization, micro-budgets and much more.
Drawing on the knowledge of a full spectrum of industry experts including producers, independent filmmakers, managers and financiers, the third international edition ofThe Movie Business Bookoffers a comprehensive, authoritative overview of the film industry. It features a preface written especially for the international edition, which contextualizes this definitive, state-of-the-art sourcebook for readers in the expanding global entertainment business. A must-read for anyone working in the film and entertainment industry, it covers the nuts-and-bolts of financing, revenue streams, marketing, DVDs, globalization, the Internet and new technologies. Using actual examples and advice from practitioners, this edition includes contributions from key industry players such as David Puttnam; Tom Rothman, chairman of Fox Filmed Entertainment; Benjamin S. Feingold, President, Business & Operations, Columbia TriStar Motion Picture Group (a division of Sony Pictures Entertainment); Sydney Pollack; and Mel Brooks. The Movie Business Book: International Third Editionis an essential guide for anyone wanting to launch or advance a career in the growing media marketplace.
A Handbook of Strategies and Tactics, Third Edition
Author: Robert Marich
Pubpsher: SIU Press
Category: Performing Arts
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns. While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
With more than 250 images, new information on international cinema—especially Polish, Chinese, Russian, Canadian, and Iranian filmmakers—an expanded section on African-American filmmakers, updated discussions of new works by major American directors, and a new section on the rise of comic book movies and computer generated special effects, this is the most up to date resource for film history courses in the twenty-first century.
This text seeks to explain exactly how successful film projects are put together, from their development through to their release and beyond. It focuses on how to assemble budgets from the maze of regional, state, European, private and corporate finance. The volume also includes facts, figures and advice from producers, who explain how their films were put together.
A description of the substantive areas that are part of entertainment law, including copyright and trademark, labour, tax, and contract negotiations. Individual chapters cover the music, theatre, film and television industries and there is a listing of firms that specialise in entertainment law.