The Mirror Makers

A History of American Advertising and Its Creators

The Mirror Makers

Stephen Fox explores the consistently cyclical nature of advertising from its beginning. A substantial new introduction updates this lively, anecdotal history of advertising into the mid-1990s. --Publisher.

The Mirror

A History

The Mirror

This engaging and witty cultural history traces the evolution of the mirror from antiquity to the present day, illustrating its journey from wondrous object to ordinary trinket. With its earliest invention, the mirror allowed us to gaze upon ourselves, bestowing a power both fascinating and terrifying.

Manipulating Images

World War II Mobilization of Women through Magazine Advertising

Manipulating Images

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

The mirror makers

The mirror makers

Louis XIV, at the height of his powers and grandiose ambitions, dreams of constructing a great Hall of Mirrors in the palace of Versailles. But the only craftsmen who know the secret are in Murano, prisoners of the Venetian Republic. The promise (via Louis XIV's controller of finances, Jean-Louis Colbert) of riches, adventure, a new life, prompts Sandro Allegri and a renegade group of mirror-makers, to risk not only his father's wrath but the severest punishment by the Venetian authorities. And, once in the Sun King's Court, Sandro finds himself caught up, not only with dangerous palace politics, but with one of the King's mistresses. Inventive, romantic and exciting, Clare Colvin's novel is a magical evocation of a glittering period of history.

The Man Who Sold America

The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century

The Man Who Sold America

We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.

The Telescope

Its History, Technology, and Future

The Telescope

A history of the telescope includes discussion of such related topics as the dark-adapted human eye, interferometry, adaptive optics, and remote sensing.

The Oxford Book of Jewish Stories

The Oxford Book of Jewish Stories

Presents the work of more than fifty notable Jewish writers from a dozen countries and from the mid-nineteenth century to the present, including Sholem Aleichem, Isaac Bashevis Singer, and Cynthia Ozick

American Media History

American Media History

Fellow (California State U., Fullerton) examines journalists and their contributions to the American mass media in twelve primarily chronological chapters ranging from the colonial years to the present. Topics include the role of the press in the American revolution, the rise of metropolitan newspaper, the effects of the free African American press