Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It's available to everyone.Whether you're a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don't have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.
Release on 2016-12-01 | by Norman J. Medoff,Barbara Kaye
Then, Now, and Later
Author: Norman J. Medoff,Barbara Kaye
Pubpsher: Taylor & Francis
Category: Language Arts & Disciplines
Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Release on 2005-11-15 | by David A. Vise,Mark Malseed
Inside the Hottest Business, Media, and Technology Success of Our Time
Author: David A. Vise,Mark Malseed
Category: Business & Economics
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
How to Choose the Best Home Business for You Based on Your Personality Type
Author: Tyler G. Hicks
Category: Business & Economics
Turn Your Dream of Starting a Home-Based Business into Reality! It's incredibly easy to start a money-making business right from the comfort of your own home. Millions of people just like you are enjoying the freedom—and extra income—of working for themselves. You can too. In 199 Great Home Businesses You Can Start (and Succeed In) for Under $1,000, home-based business guru Tyler Hicks shows you how to achieve your work-at-home dream. Inside you'll learn the secrets to: ·Choosing the home-based business that's just right for you ·Getting started in your business with minimal cost ·Building your fortune doing what you love ·Running a business from home while keeping your day job ·Using the Internet to advertise and promote your home-based business ·And much more! This invaluable book will help you begin your promising new life today as a successful home-based entrepreneur!
If you're looking for a straightforward, practical, no-nonsense guide to scriptwriting that will hold your hand right the way through the process, read on! The Raindance Writers' Lab guides you through the tools that enable you to execute a strong treatment for a feature and be well on the way to the first draft of your script. Written by the creator of the Raindance Film Festival himself, Elliot Grove uses a hands-on approach to screenwriting based on his many years of experience teaching the subject for Raindance training. He uses step-by-step processes illustrated with diagrams and charts to lend a visual structure to the teaching. Techniques are related to real-life examples throughout, from low budget to blockbuster films. The Companion Website contains interviews with British writers and directors as well as a handy series of legal contracts, video clips and writing exercises. In this brand new 2nd edition, Grove expands on his story structure theory, as well as how to write for the internet and short films. The website also contains sample scripts and legal contracts, a writing exercise illustrated with a video clip, a folder full of useful hyperlinks for research, and a demo version of Final Draft screenwriting software.
Are you looking for prospects for your MLM, network marketing, or any business? Would you like a presentation that rises way above the competition? Want to know what really motivates prospects to act? These marketing strategies and fascinating case studies and stories are taken from Tom "Big Al" Schreiter's 40+ years experience in network marketing. Learn: * Easy, free, and inexpensive ways to get prospects immediately. * Powerful sound bites and micro phrases that compel prospects to act now. * Seven magic words that build your business, and how to use them. * Where and how to get the best prospects to come to you. * How to keep the undivided attention of prospects so you can tell your story. * Exactly how to add profits while you are prospecting. Why not make a profit when you advertise? * How to see unique ways to target the best prospects and customers. * How to get the best prospects to raise their hand and beg to do business with you. Instead of looking for prospects, spending money, and ending up with frustration and timid results, why not use these rejection-free methods to get easy presentations quickly? You will love the word-for-word exact phrases and the step-by-step easy-to-follow descriptions of what to do. Interesting stand-alone chapters that are ready to implement now. Plenty of ideas to get your creative mind thinking about your business. The greatest networkers in the world use great marketing to rise above the masses of frustrated marketers with no one to talk to. Your MLM and network marketing business depends on new prospects and a great presentation. The section on the weird reasons people are motivated will bring a smile to your face, and of course, more money in your bonus check. Network marketing is all about dealing with people. Use these techniques to stand above the competition and bring those prospects to you. Order your copy now!
Release on 2010-01-01 | by Elizabeth S. D. Engelhardt
Stories Beyond the Brisket
Author: Elizabeth S. D. Engelhardt
Pubpsher: University of Texas Press
Category: Social Science
It's no overstatement to say that the state of Texas is a republic of barbecue. Whether it's brisket, sausage, ribs, or chicken, barbecue feeds friends while they catch up, soothes tensions at political events, fuels community festivals, sustains workers of all classes, celebrates brides and grooms, and even supports churches. Recognizing just how central barbecue is to Texas's cultural life, Elizabeth Engelhardt and a team of eleven graduate students from the University of Texas at Austin set out to discover and describe what barbecue has meant to Texans ever since they first smoked a beef brisket. Republic of Barbecue presents a fascinating, multifaceted portrait of the world of barbecue in Central Texas. The authors look at everything from legendary barbecue joints in places such as Taylor and Lockhart to feedlots, ultra-modern sausage factories, and sustainable forests growing hardwoods for barbecue pits. They talk to pit masters and proprietors, who share the secrets of barbecue in their own words. Like side dishes to the first-person stories, short essays by the authors explore a myriad of barbecue's themes—food history, manliness and meat, technology, nostalgia, civil rights, small-town Texas identity, barbecue's connection to music, favorite drinks such as Big Red, Dr. Pepper, Shiner Bock, and Lone Star beer—to mention only a few. An ode to Texas barbecue in films, a celebration of sports and barbecue, and a pie chart of the desserts that accompany brisket all find homes in the sidebars of the book, while photographic portraits of people and places bring readers face-to-face with the culture of barbecue.