Release on 2009-05-01 | by Dave Wacker,Jean Wacker
Author: Dave Wacker,Jean Wacker
Pubpsher: Amherst Media
In this instructive resource, seasoned photographers illustrate how to become an elite senior-portrait photographer. Whether the student wants a simple headshot for the yearbook, classic studio portraits, or fashion-oriented images shot on location, this resource outlines every phase of the process—from selecting the right equipment, poses, and light to generating great expressions and using the computer to retouch the face. An emphasis to stay ahead of the competition in terms of style, technology, customer service, and advertising offers photographers no-nonsense ideas for shooting better images and providing more variety within the often very limited time constraints of a senior-portrait session. Packed with before-and-after images, sequential illustrations that show posing variations, sample marketing materials, and much more, this is a must have book for those entering the market—or those seeking to chisel out a bigger share.
Detailing all the skills photographers need to successfully create natural-light family portraits, this handbook covers all aspects of the process, from attracting clients and planning the session to posing small families or large groups. Techniques for working outdoors, at the familyÕs home, or in a natural-light studio setting are included along with detailed information on post-production, album design, and marketing techniques for attracting clients. Advanced amateur and professional photographers will learn how to create a picture-perfect rendering by manipulating ever-changing and difficult-to-predict outdoor lighting and cultivating a cohesive look through harmonious poses, expressions, and clothing. This unique handbook is essential for family photographers looking to engage the family and bring out their subjectsÕ interpersonal relationships and individual personalities.
Providing readers with a study of learning how to turn poorly lit images into finely crafted, masterfully lit photographs, this guidebook instills photographers with the self-confidence to think on their feet and photograph any portrait subject anywhere. Acclaimed photographer Neil van Niekirk presents seven distinctly different lighting scenarios—available light, exposure metering, a touch of flash, bounced on-camera flash, off-camera flash, video light, and hard sunlight—to show readers how to manipulate the direction and quality of light, the subject’s and photographer’s position, and numerous other variables so as to turn a bad image into a stunning, professional-level portrait. Packed with dozens of instructional, full-color photos, this work also features 10 sample photo sessions, allowing readers the opportunity to see the seven lighting scenarios put to practice.
A Complete Guide to Posing Singles, Couples and Groups
Author: J D Wacker
Pubpsher: Amherst Media
Photographers are guided through every aspect of posing—beginning with the consultation and continuing with specific tips for posing children, high school seniors, wedding parties, families, events, teams, groups, and pets—in this comprehensive manual. Maintaining that good posing is 80 percent mental and only 20 percent technical, this guide stresses the importance of communication between photographer and subject to creating a portrait that not only captures the subject’s personality but also makes the subject comfortable, fostering repeat business.
A comprehensive look at all aspects of photographing sports teams—from selecting and using equipment to processing and presenting the images while building a client base—this reference proves indispensable to any photographer looking to expand their repertoire or branch out into a new profession. Professional guidance covers topics ranging from working with school administrations and coaches to the keys to capturing subjects in motion. Chapters on creating attractive, salable group packages and forming a distinctive business plan are also included.
Photographers are guided through every aspect of posing--beginning with the consultation and continuing with specific tips for posing children, high school seniors, wedding parties, families, events, teams, groups, and pets--in this comprehensive manual. Maintaining that good posing is 80 percent mental and only 20 percent technical, this guide stresses the importance of communication between photographer and subject to creating a portrait that not only captures the subject's personality but also makes the subject comfortable, fostering repeat business.
From yearbook advertisements, postcard mailings, and promotions to website development and digital graduation announcements, every corner of the teen and senior portrait market is covered in this book of advice. Featuring the artistry of top senior portrait experts, this book showcases the blending of posing techniques with creative compositional and design methods in order to capture each subject’s full personality. Advice on posing, communication and expression during sessions, studio lighting, outdoor lighting, working with different client personalities, pricing, and proofing is provided.
Use Props to Create Memorable Portrait Photography
Author: Tracy Dorr
Pubpsher: Amherst Media
No one likes to admit it, but photographers often reach a plateau where they feel like they've reached their creative limit. Adding the right prop to a portrait setup can elevate every aspect of the image—easing the posing process, inspiring more interesting lighting, and engaging viewers in a more personalized story about the subject. In this book, Tracy Dorr shows you how to make the most of props, making savvy choices for individual and group portraits created in the studio or on location. Packed with inspirational techniques and images from ten contributing photographers (among them, Andrea Crabb, Ashley Warren, Aileen Treadwell, and Mimika Cooney), this book will inspire you to create more evocative images of any subject—from infants to engaged couples—and enhance your brand through the effective use of props.
Simple Lessons for Quick Learning and Easy Reference
Author: Jeff Smith
Pubpsher: Amherst Media
There are many aspects to professional photography: composition, camera angles, exposure, color balance, posing, and lighting— just to name a few. However, while each of these aspects of photography is important in the creation of a professional portrait, lighting presents a special challenge that is part art and part science. When the two come together effectively, the results are stunning; when any one aspect of the recipe falls short, the result is a poor exposure or a downright unflattering look. On the artistic side of the scale, lighting is one of the primary tools for setting the mood of the portrait. It can communicate a sense of bright, airy ease or sharp, dramatic tension—or anything in between. Determining what look is right for the client (and for their intended use of the resulting portraits) is a key decision. From there, the photographer can begin to use light to sculpt the subject’s features, minimizing problem areas or accentuating the subject’s best features through the selection of light modifiers and the positioning of the lights themselves. Moving to the technical side, outdoor lighting present particular challenges—but also some significant advantages. Outdoors, photographers shoot at least partially with natural light. While this is (most of the day) an abundant light source, it is largely out of the control of the photographer. The light can change from moment to moment as clouds pass between the earth and sun. It also changes continually throughout the day as the sun moves across the sky. Since he can’t completely control the light, the photographer must be prepared to adapt his subject’s pose and position to create flattering results with the light as-is. Alternately, the photographer can “tweak” the lighting by augmenting the sunlight with flash or reflectors—or even softening it, using scrim or other diffusers. (Of course, this leaves another major concern: the background. Even if the light on the subject can be perfected, rarely can the photographer also control the light on an area as large as the background—making it a major concern in the process of posing and lighting.) So, given all this, why would any photographer choose to make portraits outside? One advantage is that the lighting and scenes are free—making outdoor photography a great starting point for those entering the field. Even established studios, however, have found that clients simply like the natural, timeless look of outdoor portraits. This makes them strong sellers. Additionally, most portrait subjects are more at ease in natural light than when seated in front of bright, noisy studio-flash units—and relaxed subjects translate into better expressions, and better overall portraits. In this book, Smith takes you through the process or lighting outdoor portraits from start to finish, covering both the artistic and technical aspects of achieving success. Short one- or two-page lessons are amply illustrated to guide the reader through each phase. In many cases, before and after images—or image sequences showing variations and alternative approaches—are presented to facilitate learning. Readers are encouraged to have this book with them during practice sessions and work on replicating or refining the provided examples, creating a self-study course in the art of lighting for outdoor portrait photography.
If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.