Marketing National Parks for Sustainable Tourism

Marketing National Parks for Sustainable Tourism

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry.

Marketing for Sustainable Tourism

Marketing for Sustainable Tourism

Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.

Sustainable Tourism

Sustainable Tourism

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its day-to-day operations and marketing, expecially in product enhancement and quality controls. Case material, contributed by senior professionals in the industry, include: *Kruger National Park, South Africa *Quicksilver Connections, Barrier Reef, Australia *Edinburgh's Old Town, UK *Ironbridge Gorge Museum, UK *Rutland Water, UK. Industry illustrations are drawn from British Airways, Grecotel, Inter-Continental Hotels and Resorts, the International Federation of Tour Operators, P&O and TUI. Professor Victor Middleton has had some thirty years' international experience of marketing practice covering most of the private and public sectors of travel and tourism. He holds appointments as Visiting Professor at Oxford Brookes University and University of Central Lancashire. Dr Rebecca Hawkins runs her own business specialising in environmental aspects of tourism projects and has undertaken a number of pioneering programmes in this role. She was Deputy Director of the World Travel and Tourism Environment Research Centre at Oxford Brookes University, where she worked with Victor Middleton.

The Sustainable Marketing of Tourism in Protected Areas

Moving Forward

The Sustainable Marketing of Tourism in Protected Areas


Tourism Development Revisited

Concepts, Issues and Paradigms

Tourism Development Revisited

The global tourism industry is a growing, dynamic mega industry, despite the temporary setbacks it has faced from time to time due to political and natural elements. This book approaches tourism development through a critical prism. The collection of articles by leading experts in international tourism relooks at the complex phenomenon of tourism development within a multi-disciplinary framework. Replete with interesting case studies and tourism statistics, it re-examines and re-interprets prevailing dominant paradigms in the subject, leading to new insights and perspectives. Tourism Development Revisited: Concepts, Issues and Paradigms, in addition to discussing the concepts, scope and nature of the tourism business, also includes a diverse commentary on: - The development of tourism in the 21st century; - Emerging models in international tourism; - Challenges faced in emerging markets of East Europe, India and China; - Impact of the Internet and online markets on the travel industry; - Changing human resource practices and contributions by the informal sector; - The importance of tourism as a source of economic development; - The dynamics of the global tourist and corporate traveler; - Ecotourism, exotic destinations and experiential tourism; and - Fundamental issues in leisure, recreation and tourism. The contributors of all the 22 chapters have explored their respective topics beyond the expected realms. They deal with the conceptual and paradigmatic evolution of tourism as a socio-economic phenomenon and an industry, contradictions in its development process, tourism in the developing world including the fast growing Chinese and Indian economies, new tourism products, and their development and management. The book will hold tremendous appeal for students, researchers, academicians, policy makers and professionals in this field.

National Park Management - A study of US National Parks with particular emphasis on sustainable tourism

National Park Management - A study of US National Parks with particular emphasis on sustainable tourism

Diploma Thesis from the year 2001 in the subject Business economics - Business Management, Corporate Governance, grade: Good, Klagenfurt University (OPM (Organisations-, Personal- und Managemententwicklung)), 53 entries in the bibliography, language: English, abstract: 1 Introduction „In order to sustain our global environment and improve the quality of living in our human settlements, we commit ourselves to sustainable patterns of production, consumption, transportation and settlement development, pollution prevention, respect for the carrying capacity of eco-systems, and the preservation of opportunities for future generations“(1) (Istanbul Declaration on Human Settlements, June 1996). National Parks in the United States and almost all over the world are being subjected to a paradigm shift in park conservation and management. In the early years of National Parks, conservation strategies and management actions were based on a belief that parks were static landscapes, isolated from human activities and adjacent lands, and that they were meant solely for the pleasure of visitors. Attempts to resolve system dysfunctions - wrought by erroneous views and the consequences of subsequent management policies, such as predator removal and fire suppression - were approached one species at a time. Today, this paradigm is slowly shifting to a knowledge-based understanding of ecosystems as es now recognize the need to include people as part of the system and to address causes, rather than symptoms, of system dysfunction by managing whole ecosystems, not just single species. However, National Park Management is not just limited to conservation strategies. National Park Management includes a widespread variety of management activities such as the most essential activities like park system planning, land protection, natural resource management (biological resource management, fire management, water resource management, air resource management, geologic resource management, soundscape and lightscape management), cultural resource management (e.g. archeological resources, cultural landscape, ethnographic resources, historic structures), wilderness preservation and management, interpretation and education, tourism/visitor management, and park facilities management. It is clear that in each park the emphasis of management activities should be adapted to the needs of the park, its problems and challenges. However, the next generation of park managers will need to be able to tolerate ambiguity, manage change, manage tourism patterns, set and communicate priorities, handle controversy, and understand political processes. [...]

Managing Sustainable Tourism

A Legacy for the Future

Managing Sustainable Tourism

Intelligently designed tourism strategies for the twenty-first century! Successful tourism development and marketing are dependent on maintaining a delicate balance between economic growth and the protection of environments. Managing Sustainable Tourism: A Legacy for the Future tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don't sacrifice positive economic growth. This essential book offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Managing Sustainable Tourism discusses in-depth the sensible guidelines for protecting environment, heritage sites, and local culture while developing realistic tourism goals for compatible economic growth. Useful strategies for sustainable tourism are detailed for each tourism type, along with useful tried-and-true marketing techniques aimed at cooperation and respect for all types of environments. Case studies, research, and supplemental reading lists clearly illustrate ideas and the author's qualified suggestions. Managing Sustainable Tourism explores: the future of the tourism industry understanding sustainable tourism the economics of community growth through tourism marketing the sustainable tourism product nature tourism heritage tourism cultural tourism rural tourism practical guidelines for sustainable tourism a workable global sustainable tourism initiative Managing Sustainable Tourism is an ideal resource for educators, students, developers, entrepreneurs, investors, tourism strategists, planners, policymakers, and anyone interested in sustainable tourism for the new millennium.

A Natural Partnership

Making National Parks a Tourism Priority

A Natural Partnership


Sustainable Tourism Policies and Action Plan

Final Committee Report to the President of the Republic

Sustainable Tourism Policies and Action Plan


Managing Sustainable Tourism

A legacy for the future

Managing Sustainable Tourism

Managing Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private sector, not-for-profit organizations, academic institutions, and governments at all levels as well as develops management practices and philosophies that protect natural, built, and cultural environments while reinforcing positive and orderly economic growth. Since the first edition, there have been many important developments in the field, and this second edition has been revised and updated in the following ways: Updated content to reflect issues and trends, including: impact of the internet, slow tourism, responsible tourism, pro – poor tourism and motivations of the individual tourist New and updated international case studies of successes and failures to reflect current challenges and practices New lecturer and student online resources including PowerPoint slides and practical scenarios. This volume provides a wealth of information and guidance on managing sustainable tourism now and in the future and will be invaluable to educators, students, developers, entrepreneurs, investors, tourism strategists, planners and policymakers.