Managing Corporate Social Responsibility

A Communication Approach

Managing Corporate Social Responsibility

Managing Corporate Social Responsibility offers a strategic,communication-centred approach to integrating CSR intoorganizations. Drawing from a variety of disciplines and written ina highly accessible style, the book guides readers in a focusedprogression providing the key points they need to successfullynavigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR thatoutlines steps for researching, developing, implementing, andevaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughoutthe CSR Process Model Discusses ways to maximize the use of social media andtraditional media throughout the process Offers international examples drawn from a variety ofindustries including: The Forest Stewardship Council, StarbucksCoffee, and IKEA. Draws upon theories grounded in various disciplines, includingpublic relations, marketing, media, communication, andbusiness

Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

Managing Corporate Social Responsibility in Action

Since the mid 1990s political and public debates about the social responsibilities of firms have gained renewed force. Although CSR seems to be a well defined concept in management literature, in its diverse applications the CSR concept loses much of its pertinence. In Managing Corporate Social Responsibility in Action, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality. This volume considers ways to overcome the difficulties that arise around CSR in action.

Innovation Management and Corporate Social Responsibility

Social Responsibility as Competitive Advantage

Innovation Management and Corporate Social Responsibility

This book provides readers with in-depth insights into Corporate Social Responsibility (CSR) and sustainability strategies, as well as their impacts on product and process innovation, business models and social innovation around the globe. It explains how resource issues, climate change, the impacts of pollution and economic activities, and emerging social challenges inevitably lead to changes in the business environment, cost structure and competitive advantage. Further, it highlights how these changes influence the process of innovation, and how companies can gain an edge by integrating stakeholder groups in their innovation process, and by considering sustainability and the needs of society at large. The book reflects the immense strides made in recent years in the discussion about the relationship between business and society, and demonstrates the increasing impact on innovation management.

Managing Corporate Social Responsibility in Action

Talking, Doing and Measuring

Managing Corporate Social Responsibility in Action

In this volume, the authors focus on different aspects of managing CSR in action to capture differences between discourse and practice. By examining the question from three angles - talking about CSR, doing CSR and measuring CSR - they attempt to make sense of the difference between practice and reality.

Business and society

managing corporate social performance

Business and society


The Oxford Handbook of Corporate Social Responsibility

The Oxford Handbook of Corporate Social Responsibility

CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

A Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

A Stakeholder Approach to Corporate Social Responsibility

Corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes. First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder. Third, in any organization, the beliefs of organizational members about their organization's social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge. A Stakeholder Approach to Corporate Social Responsibility provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Management Models for Corporate Social Responsibility

Management Models for Corporate Social Responsibility

This book harvests tried and tested management models - models that have demonstrated added value in everyday organisational practice – in an accessible and readable volume. Each contribution is structured around one central figure while describing concisely the nature, the use, actual experiences and some do's and don'ts of CSR. The book is written for a managerial and consultants audience, people that have to deal with CSR in everyday practice.