International Spa Management

Principles and Practice

International Spa Management

* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon;* Written by a team of industry and academic experts from a leading intuition in the field of spa management education;* Look at all aspects of spa management from HR and training, to marketing and finance;* Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa.The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled.Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry.International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following:* The spa industry: types (mineral and thermal) and destinations* The spa consumer: behaviour, service and spa design* The business of spas: marketing, operations, finance and training* Future directions: strategizing for the future

Understanding the Global Spa Industry

Spa Management

Understanding the Global Spa Industry

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century. • Spa services and the development of the spa business from its historical beginnings to the size of the market today. • Business development and planning, spa operations and business models. • Spa products and technologies, retailing and the application of branding and marketing strategies. • Infrastructure, design and environmental issues including sustainability and social and environmental benchmarking. • Human resources issues from education and training to professional and regulatory issues and professional and corporate ethics and values.

Understanding the Global Spa Industry

Understanding the Global Spa Industry

The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales. Understanding the Global Spa Industry is the first book to examine management practices in this industry and offers a groundbreaking and comprehensive approach to global spa management, covering everything from the beginnings of the industry through to contemporary management and social and ethical issues. With contributions from internationally renowned business leaders, practitioners and academics, this unique book is packed with case studies, examples and advice for all those working in, and studying, the international spa industry. Understanding the Global Spa Industry brings an analytic lens to the spa movement, examining past, current and future trends and the potential for shaping wellness and health services in the 21st century.

Handbook of Research on Global Hospitality and Tourism Management

Handbook of Research on Global Hospitality and Tourism Management

The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.

ISCONTOUR 2014 - Tourism Research Perspectives

Proceedings of the International Student Conference in Tourism Research

ISCONTOUR 2014 - Tourism Research Perspectives

Proceedings of the ISCONTOUR The aim of the International Student Conference in Tourism Research (ISCONTOUR) is thus to offer students a unique platform to present their research and to establish a mutual knowledge transfer forum for attendees from academia, industry, government and other organisations. The annual conference, wich is jointly organised by the IMC University of Applied Sciences Krems and the Salzburg University of Applied Sciences, will take place alternatively at the locations Salzburg and Krems. The conference research chairs are Prof. (FH) Dr. Roman Egger (Salzburg University of Applied Sciences) and Prof. (FH) Mag. Christian Maurer (University of Applied Sciences Krems). The target audience include international students (also PhDs), graduates, teachers and lecturers from the field of tourism and leisure management as well as companies and anyone interested in the conference topic areas. Issues to be covered at the conference include the following areas within a tourism context: Marketing & Management Tourism Product Development & Sustainability Information and Communication Technologies

Integrating East Asian Medicine into Contemporary Healthcare E-Book

Integrating East Asian Medicine into Contemporary Healthcare E-Book

Traditional East Asian healthcare systems have moved rapidly from the fringes of healthcare systems in the West towards the centre over the past 50 years. This change of status for traditional medicines presents their practitioners with both opportunities and challenges as the focus shifts from one of opposition towards one of integration into biomedically dominated healthcare systems. Integrating East Asian Medicine into Contemporary Healthcare examines the opportunities and challenges of integrating East Asian medicine into Western healthcare systems from an interdisciplinary perspective. Volker Scheid and Hugh MacPherson bring together contributions from acknowledged experts from a number of different disciplines - including clinical researchers, Chinese Medicine practitioners, historians, medical anthropologists, experts in the social studies of science, technology and medicine - to examine and debate the impact of the evidence-based medicine movement on the ongoing modernization of East Asian medicines. The book considers the following questions: •What are the values, goals and ethics implicit within traditional East Asian medical practices? • What claims to effectiveness and safety are made by East Asian medical practices? •What is at stake in subjecting these medical practices to biomedical models of evaluation? • What constitutes best practice? How is it to be defined and measured? • What are the ideologies and politics behind the process of integration of East Asian medical practices into modern health care systems? • What can we learn from a variety of models of integration into contemporary healthcare?

The Spa Book

The Official Guide to Spa Therapy

The Spa Book

The Spa business has been growing rapidly over the last few years. It is one of the biggest global growth industries. The Spa Book offers a comprehensive, exciting and unique look at the spa industry, bringing together all the elements of spas in one educational text.The Spa Book is written to cover the new NVQ Level 3 standards for spa treatment units, as set by Habia’s Expert Working Group. Covering essential topics such as spa health and safety, treatments and procedures and illustrated with over 70 images, the book is suitable for both NVQ and degree-level students taking courses in spa therapy, as well as being a useful reference tool for professional spa therapists and instructors.

Health, Tourism and Hospitality

Spas, Wellness and Medical Travel

Health, Tourism and Hospitality

Health, Tourism and Hospitality: Spas, Wellness and Medical Travel, 2nd Edition takes an in-depth and comprehensive look at the growing health, wellness and medical tourism sectors in a global context. The book analyses the history and development of the industries, the way in which they are managed and organised, the expanding range of new and innovative products and trends, and the marketing of destinations, products and services. The only book to offer a complete overview and introduction to health, tourism and hospitality this 2nd Edition has been updated to include: • Expanded coverage to the hospitality sector with a particular focus on spa management. • New content on medical tourism throughout the book, to reflect the worldwide growth in medical travel with more and more countries entering this competitive market. • Updated content to reflect recent issues and trends including: ageing population, governments encouraging preventative health, consumer use of contemporary and alternative therapies, self-help market, impacts of economic recession, spa management and customer loyalty. • New case studies taken from a range of different countries and contexts, and focusing on established or new destinations, products and services such as: conventional medicine, complementary and alternative therapies, lifestyle-based wellness, beauty and cosmetics, healthy nutrition, longevity and anti (or active)-ageing, amongst others. Written in a user friendly style, this is essential reading for students studying health, tourism and hospitality.