In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the book was a set of articles that they wrote for Admap over 6 years. In these they set out to bust a lot of myths and nonsense that swirl around marketing and communications by using evidence-based approaches and interesting examples to make their points. We’ve been working with them to turn this treasure chest of wisdom into a practical guide. We’ve called it How Not To Plan in reference to its myth busting antecedents and in homage to an old but much loved set of essays published back in 1979 in an APG book called ’How to Plan Advertising’. The How Not to Plan of 2018 is a manageably sized handbook which leaves room for your scribbles and notes and can be read as a guide or used as a constant helpful reference point. It’s loosely based on the Planning Cycle and is grouped into themes that are important at different stages in the process, covering everything from how to set objectives, the 4 Ps, research and analysis, to briefing, creative work and media and effectiveness At the end of each chapter you’ll find a simple 2-minute check list for how to do it better, a short case study showing how it’s done brilliantly, a space for your notes and further reading for the intellectually gifted…
The top seven things I wanted to do with my life... 1. Meet The One 2. Convince The One that Im not a mentalist 3. Get him to propose before he finally figures it out 4. Have best wedding EVER 5. Live happily ever after on post-wedding high 6. Have attractive female child who I can regale with tales of mummys big day 7. Re-evaluate my priorities What human people are saying about this book... This is a SPLENDID book and made me laugh so much I leaked. Feel free to use that quote on the cover, Rach My Editor I had a lovely day out Grandma What do you MEAN you didnt enjoy your wedding? Mum Who are you and why do you keep talking to me? Mother at school gate I did not enjoy this book Sister What do you MEAN you didnt enjoy our wedding? Husband If Id written a book it would have been much better Anon
The continued threat to Social Security income makes longevity planning critical for a lifetime of financial security. How Not to Go Broke at 102! examines the challenges of financial longevity and provides readers with guidelines for making the right financial choices that will provide the security to support a long and active life. This book looks at the reality behind long-term care for boomers and their aging parents, discusses methods to maximize life-long income, create intergenerational planning, manage housing and healthcare costs, choose meaningful work, and access newly instituted government programs to live without compromise in the exciting decades ahead.
26 Ways To Screw-Up in Business and How Not To is a humorous, yet serious, business book. During a span of 50 years, the author discovered that there are 26 business commandments that you should never violate and if you do, it’s at your own risk. For example, Commandment # 4: Thou Shall Not Fish For Tunas in a Lake (never put probability before profitability). Commandment #8: Thou Shall Not Sell Texaco-Milk (problem with line-extensions). Commandment #18: Thou Shall Not Look Through a Keyhole With a Glass Eye (test, not guess). For nearly five decades Bill Fawcett has worked with hundreds of entrepreneurs and small-business owners. He is convinced that “96% of business mistakes are a result of breaking one or more of the 26 commandants set forth in this guide-to-success.” This book is not about managing people; it’s about managing oneself. The number one determinant of your success is you! You’re the quarterback who gets all the glory when you win and all the blame when you lose. What if you could reduce the number of turnovers and interceptions? Wouldn’t you want to know what mistakes you must avoid? Of course you would! This guide-to-success not only identifies what you must avoid; it offers prescriptions for doing it right.
Lessons for School Administrators and Board Members
Author: Richard E. Mayer
Pubpsher: Corwin Press
Build a successful board by knowing where the land mines are Veteran school board member, Richard E. Mayer, takes a humorous approach to the serious relationship between school administrators and board members. While the overwhelming majority of school board members have good motives, even people who mean well can make bad moves. This book shows how to prevent good intentions from creating bad outcomes. Each chapter presents a negative behavior scenario and analysis, offers alternatives, and provides win-win solutions. Key features include: 28 brief case studies Lessons learned for board members Lessons learned for administrators
Release on 2017-09-11 | by Gautam Bhan,Smita Srinivas,Vanessa Watson
Author: Gautam Bhan,Smita Srinivas,Vanessa Watson
The Routledge Companion to Planning in the Global South offers an edited collection on planning in parts of the world which, more often than not, are unrecognised or unmarked in mainstream planning texts. In doing so, its intention is not to fill a ‘gap’ that leaves this ‘mainstream’ unquestioned but to re-theorise planning from a deep understanding of ‘place’ as well as a commitment to recognise the diverse modes of practice that come within it. The chapters thus take the form not of generalised, ‘universal’ analyses and prescriptions, but instead are critical and located reflections in thinking about how to plan, act and intervene in highly complex city, regional and national contexts. Chapter authors in this Companion are not all planners, or are planners of very different kinds, and this diversity ensures a rich variety of insights, primarily based on cases, to emphasise the complexity of the world in which planning is expected to happen. The book is divided into a framing Introduction followed by five sections: planning and the state; economy and economic actors; new drivers of urban change; landscapes of citizenship; and planning pedagogy. This volume will be of interest to all those wanting to explore the complexities of planning practice and the need for new theories of knowledge from which to draw insight to face the challenges of the 21st century.
Opening Your Heart to Confidence, Intimacy, and Joy
Author: Susan Piver
Pubpsher: St. Martin's Press
How Not to Be Afraid of Your Own Life is an inspirational and practical guide to conquering fear and embracing joy. Although you may not realize it fear is getting in your way and stopping you from connecting with others, realizing the significance of your life, and finding fulfillment and joy. It doesn't have to be this way. Susan Piver has the key to breaking down the barriers of fear that are holding you back. Using simple meditation techniques, based in Buddhist principles, she will teach you how to: -Open your heart to relationships -Gain the confidence to pursue a meaningful career -Achieve perspective to live your authentic life With a contemporary approach to ancient practices Susan teaches you how to incorporate principles of meditation and mindfulness into your everyday life. This isn't about enlightenment on a mountaintop it is a way of bringing intelligence and courage to the way you relate to yourself, your family, your friends, and your life. How Not to be Afraid of Your Own Life features the "7-Day Freedom from Fear Meditation Program" a guided journey into discovering what may be holding you back from experiencing life to the fullest. Using meditation, journaling, and other reflective practices you will find a respite from everyday pressures and learn techniques to help you re-enter your busy life refreshed, renewed, and ready to live the life you were born to.
In England, newly pregnant seventeen-year-old Hattie and her gin-drinking great-aunt Gloria, who's in the early stages of dementia, set out together on a road trip of self-discovery--Gloria to finally confront the secrets of her past before they're wiped from her memory forever and Hattie to face the hard choices that will determine her future.
Death and marriage, money and love: this family is about to find out what happens when their lives collide with the unexpected. The Dorman family lives a humdrum existence in a surfing suburb of Sydney until they are rocked by upheaval. Change is inevitable, but is it welcome? All that is certain is that each member of the family will have to confront new truths about themselves, some less comfortable than others. Set against a backdrop of Sydney's stunning beaches, the architecture of Europe and the enchanting beauty of southern India, this warmly humorous book tackles what happens when life doesn't go exactly to plan.