Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to "Join the Green Revolution", and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate fa�ade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this expos� of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other expos�s of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant expos�s of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle Guy Pearse is an author and environmental commentator. A former political adviser, lobbyist and speechwriter, he is currently a research fellow at the Global Change Institute at the University of Queensland.
Release on 2014-08-27 | by O.C. Ferrell,Outi Niininen,Brian Lukas,Sharon Schembri,William M Pride
Author: O.C. Ferrell,Outi Niininen,Brian Lukas,Sharon Schembri,William M Pride
Pubpsher: Cengage Learning Australia
Category: Business & Economics
Perfect for students of all backgrounds and interest levels, this second edition of Marketing Principles combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. The text and a full range of supplementary learning resources (including animated activities, videos, and an interactive marketing plan) provide students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. Marketing principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including material on social networking and digital marketing. This edition has an new chapter on digital media and social networking that incorporates the latest research and trends in the ever-changing environment of e-marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. o Marketing Principles is designed to teach relevant, contemporary concepts and best practices in Asia-Pacific undergraduate marketing through: o The importance of being market-oriented, considering the expanded marketing mix through all areas of marketing o The need for a dynamic outlook on marketing, which responds to the continually changing world (e.g. where lines between traditional marketing concepts and strategies are blurred) o Branding, the expanded marketing mix and customer-focus o Increasing interdependence of goods and services o The centrality of positioning to marketing
Release on 2019-07-08 | by Olgun Akbulut,Elçin Aktoprak
From Theory to Practice
Author: Olgun Akbulut,Elçin Aktoprak
This volume, Minority Self-Government in Europe and theMiddle East: From Theory to Practice, is novel from several perspectives. It combines theory with facts on the ground, going beyond legal perspectives without neglecting existing laws and their implementation.
Release on 2012-10-30 | by Kerryn Phelps,Craig Hassed
General Practice: The Integrative Approach Series
Author: Kerryn Phelps,Craig Hassed
Pubpsher: Elsevier Health Sciences
Joints and Connective Tissues - General Practice: The Integrative Approach Series. In order to diagnose and manage the patient presenting with musculoskeletal symptoms, it is important to distinguish whether the pathology is arising primarily in the so-called hard tissues (such as bone) or the soft tissues (such as cartilage, disc, synovium, capsule, muscle, tendon, tendon sheath). It is also important to distinguish between the two most common causes of musculoskeletal symptoms, namely inflammatory and degenerative.
Release on 2013-08-01 | by Guy Pearse,Bob Burton,David McKnight
Australia's Dirtiest Habit
Author: Guy Pearse,Bob Burton,David McKnight
Category: Business & Economics
Australia’s dirtiest habit is its addiction to coal. But is our dependence on it a road to prosperity or a dead end? Are we hooked for life? And who is profiting from our addiction? Former lobbyist and political insider Guy Pearse, media and politics commentator David McKnight and environment writer Bob Burton cut through the spin to expose the underbelly of an industry whose power continues to soar while its expansion feeds catastrophic climate change. They dissect the charm offensive (and muscle) the coal industry uses to get its way, and reveal the myth of ‘clean coal’ – and the taxpayer-funded PR machine behind it. They chart the stratospheric rise of a new generation of coal barons (some high-profile, others faceless). And they lay bare the desolation in regional communities as prime farming land and much else is strip-mined along with the coal. Most contentiously of all, they explore how Australia can break its dirtiest habit and move towards a prosperous, sustainable-energy future.