Release on 2018-11-03 | by Ruth Dowson,David Bassett
Principles, Planning and Practice
Author: Ruth Dowson,David Bassett
Pubpsher: Kogan Page Publishers
Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.
Release on 2013-11-12 | by Maggie Daniels,Carrie Wosicki
Consultancy for Diverse Clients
Author: Maggie Daniels,Carrie Wosicki
Category: Business & Economics
Wedding Planning and Management: Consultancy for Diverse Clients, 2nd Edition provides students, consultants, vendors, scholars and engaged couples with a comprehensive introduction to the business of weddings. Looking through an event management lens, this is the only book to thoroughly explore the fundamentals of weddings, including historical and cultural foundations, practice, and the business of wedding planning in one volume. An emphasis on diversity, traditions from cultures around the globe are integrated throughout with over 80 international case studies that inspire and set standards for best practice. Since the first edition, there have been many changes in the business of weddings and this second edition has been updated in the following ways: Updated content to reflect recent issues and trends in areas such as family dynamics, media influences, impacts of technology, legislation and the global economy. Every chapter is updated with the most recent research, statistics, vendor information and consultant guidelines. New international case studies explore current research, cultural traditions, vendor relations and consulting best practice. New companion website for instructors that includes PowerPoint slides, case study solutions, additional discussion ideas and assignments. The book is illustrated in full color and contains over 150 images by top wedding photojournalist Rodney Bailey end-of-chapter checklists, practical scenarios and review questions to test readers' knowledge as they progress. Maggie Daniels and Carrie Loveless bring a combination of over 40 years of industry practice and teaching experience, and have written a book that is the ideal guide to successful wedding planning and management.
Events Management second edition provides an introduction to the principles and practices associated with planning, managing and staging events. The book: * Introduces the key concepts of event planning and management * Discusses the key components for staging an event, and covers the whole process from creation to evaluation * Examines the events industry within its broader business context * Provides an effective guide for producers of events * Contains learning objectives and review questions to consolidate learning Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on event tourism, project management of events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. Events Management is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging events. Events Management is supported by a website (http://em.worldofevents.net) which includes updates, downloadable figures form the book and an online ‘history of events’, together with links to websites and other resources for both students and lecturers.
Includes the Ultimate Tick List, A-Z Survival Guide, 50 Top Tips and Useful Contacts. This book provides comprehensive and expert guidance on planning and managing a corporate event. It is written as a support text for students studying event management and to provide a practical guide for aspiring event organisers along with administrators, secretaries and personal assistants who are required to organise events as part of their job role. Within this book and its numerous check lists you will discover how to: * Become a proficient event organiser and consistently achieve excellent results with the least amount of fuss, stress and worry. * Consider the step-by-step process from beginning to end for a wide range of events including conferences, award ceremonies, parties, team building, activities, family fun days and press and product launches. * Deliberate all aspects of an event including the event brief, location, costing, theming and logistics. * Apply Health & Safety standards without the headache and take Sustainability measures in your stride. * Competently manage the event on site including tips on what to do when things don't go to plan. * avoid time-consuming and frustrating pitfalls.
Release on 2007 | by Maggie Daniels,Carrie Loveless
Consultancy for Diverse Clients
Author: Maggie Daniels,Carrie Loveless
Category: Business & Economics
Wedding Planning and Management provides a comprehensive introduction to the planning and management of weddings. Looking through an event management lens, Maggie Daniels and Carrie Loveless thoroughly explore the foundations, practice, and business of wedding planning. They include over 50 case studies, provide planning checklists, and set standards for best practice. The emphasis on diversity encompasses traditions from cultures around the globe. The book is designed so that consultants, brides, grooms, vendors, scholars, and those simply fascinated by weddings can appreciate and apply the material. Visually stunning with over 150 images captured by award winning photojournalist Rodney Bailey, the full color pages lavishly illustrate concepts and spark the imagination. Award Winning Book, Best of Category: http://www.bbboston.org/pageAboutUs_BookShowWinners.cfm'showYear=2008 As featured on ABC News Nightline and United Press International * The first textbook on wedding consulting, with pedagogical features like introduction of theory, illustration through case studies, worksheets, checklists * Places wedding planning and management into a larger events management context * Provides practical resources and best practices for wedding consulting
Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.
Going Live: The Ultimate Guide to Corporate Event Planning contains real-world event education for those planning to jump-start their event-planning career and gain insider secrets into the world of corporate event planning. This textbook, written by event-planning professionals for students, includes: The 7 Steps to a Successful Event Destination and Site Inspection How to Book Killer Entertainment Food and Beverage Selection Event Management: Risk and Safety If you're looking to start a fun, fast-paced career in corporate event planning, this book is for you. Darren W. Johnson, CSEP, is a seasoned veteran in the special event industry and a frequent speaker on corporate event management. He has appeared on FOX, ABC, CBS, and NBC affiliates nationwide and been featured in Yahoo Finance, the Miami Herald, and CBS MoneyWatch. Darren is the founder of The Event U, an organization providing education and training in event planning and management. For more information, visit http: //TheEventU.com.