This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
The second edition of this highly successful book has been significantly updated and expanded. It is full of anecdotes on all aspects of international business including: * Marketing * Management * Strategy Entertaining yet informative, Blunders in International Marketing enables both students and professionals to learn invaluable lessons from others' mistakes.
This book will provide empirical evidence of blunders committed by firms from small developing countries that operate in developed country markets. It will identify lessons that managers who are looking to do business in international markets can learn in order to lessen the mistakes in markets that are psychically distant.
Release on 1997 | by Betty Jane Punnett,David A. Ricks
Author: Betty Jane Punnett,David A. Ricks
Category: Business & Economics
Before tackling the minutiae of international business the authors look at global issues, the environment and end with firm specific information. The book shows what is good practice and what constitutes a good international business manager
At a time when many nations of the world are becoming independent and reaffirming their unique cultures, when others are becoming multicultural, and when multinational firms are encountering global competition as never before, Maddox offers international businesses a viable alternative in effectively dealing with their cross-cultural problems. His innovative insights and suggestions are as relevant to the small, newly internationalizing firm as to the larger, more experienced multinationals.